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Jason & Hayley Richardson.

We are a Husband & Wife Team from New Plymouth, New Zealand. 

Born and bred in Taranaki we both have a shared passion for health, fitness and adventure...

We want to share our passion for Functional Training through our love of design and culture.

The New Zealand Fitness community is full of everyday legends like yourself, our mission is to showcase that and grow the love for fitness within Aotearoa!

We are the anti-sugar-sugar company!

Big sugar companies have infiltrated our food systems, making it increasingly difficult to avoid unnecessary sugars.

We see the general population trapped in a cycle of chronic disease & inflammation.

Break the mold and enjoy a new kind of sugar!

 

Nothing is ever too serious around here...

We love the odd doughnut, cake, cookie and ice cream too.

 

Just not for breakfast, lunch and dinner!

Check your food labels, it can sneak into anything!

All love.

The Sugar Team

behind the brand.

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